SOAZ is a mobile app that eliminates the need for a gym membership and creates an online marketplace where clients can hire fitness professionals on demand and train when and where they want. Personal training, nutrition expertise and cross-fit couches where and when you want them. Through Soaz fitness professionals can expand their business and earn more per session than through traditional gyms, while users get better deals with less commitment and more flexibility. The first campaign tagline "Your Health, Your Goals, Our Support." was paired with their new branding and a tongue and cheek photo shoot. 

above: logo in context | below: logo colors and variations

secondary logo mark highlighting the brand's three pillars of approach; fitness, health, support.

colors

secondary imagery showcasing spec apparel and temporary tattoo promotional piece