Mi Cumbia (formerly Tierra Mia Organica) is an organic nail salon with Colombian influences in Rittenhouse Square, Philadelphia. Complete branding: logo, color palette, imagery, marketing materials (not shown), plus a look into alternative logo options mock ups.
hand drawn logo and mark

giftcard and hangtag

color palette

custom lettering and print detail

mood imagery

a peek into my sketchbook

Alternative logo explore mock ups:
1.

2.

3.

4.
